Why Is Europe Ditching Hot Espresso for Cold Cans? Inside the $4.8...

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2026-07-23 06:18:17 -

Why Is Europe Ditching Hot Espresso for Cold Cans? Inside the $4.8 Billion Ready-to-Drink Coffee Revolution

What happens when centuries-old cafe culture meets the relentless pace of modern life? If you walk through the streets of London, Berlin, or Paris, the answer is clinking in hand: sleek, chilled aluminum cans and PET bottles filled with artisanal brews, velvety lattes, and functional coffees. Europe's coffee landscape is undergoing a massive structural transformation. Historically defined by...

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