Why Is Italy’s Watch Market Ticking Faster Than Ever?

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2026-07-23 06:42:00 -

From the winding cobblestone alleys of Rome to the high-fashion runways of Milan, Italians have long viewed timekeeping as an art form rather than a mere necessity. In a culture where la bella figura—making a fine impression—guides daily life, an exquisite wristwatch serves as an essential extension of individual style, social standing, and personal expression. According to data...

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