Global Online Grocery Market Statistics: USD 5,533.9 Billion Value by 2032

Summary:

  • The global online grocery market size reached USD 549.4 Billion in 2023.

  • The market is expected to reach USD 5,533.9 Billion by 2032, exhibiting a growth rate (CAGR) of 29.26% during 2024-2032.

  • North America leads the market, accounting for the largest online grocery market share.

  • Staples and cooking essentials hold the largest share in the online grocery industry.

  • Pure marketplace represents the leading business model segment.

  • Based on the platform, the market has been bifurcated into web-based and app-based.

  • On the basis of the purchase type, the market has been classified into one-time and subscription.

  • The growing demand for convenience is a primary driver of the online grocery market.

  • The rise of delivery and pickup services and increasing focus on sustainability and eco-friendly shopping are reshaping the online grocery market.

Industry Trends and Drivers:

  • Growing demand for convenience:

Individuals are seeking faster, more efficient shopping experiences that allow them to avoid the time-consuming tasks of visiting physical stores, standing in long checkout lines, and navigating busy aisles. This desire for convenience is amplified, particularly among working professionals, busy families, and elderly populations, who prioritize time-saving solutions in their daily lives. The ability to shop from the comfort of home, at any time of the day, offers unmatched flexibility. Additionally, many online platforms offer features like personalized shopping lists, subscription services for frequently purchased items, and one-click reordering, further enhancing the convenience factor. These offerings cater to modern lifestyles where time is at a premium, making online grocery shopping a preferred choice for people who value efficiency and ease.

  • Rise of delivery and pickup services:

Major grocery chains, online retailers, and even smaller independent stores are investing heavily in infrastructure and partnerships to meet the growing demand for online services. Companies are offering a variety of delivery options, including same-day or next-day delivery, express delivery within hours, and contactless delivery, ensuring flexibility for buyers with different needs. The rise of curbside pickup options also allows individuals to order online and collect their groceries without leaving their cars, adding to the convenience. Innovations in logistics, including the use of artificial intelligence (AI) and data analytics, are helping companies optimize delivery routes and reduce wait times. Additionally, third-party delivery services are playing a pivotal role by partnering with grocery stores, ensuring wider coverage, especially in suburban and rural areas where delivery options were previously limited.

  • Increasing focus on sustainability and eco-friendly shopping:

More people are becoming environmentally conscious and are actively seeking ways to reduce their carbon footprint, including how they shop for groceries. Many online grocery platforms are responding by offering eco-friendly products, packaging, and delivery options. Some companies are providing reusable or biodegradable packaging for deliveries, while others are focusing on sourcing local, organic, and sustainably produced items. In addition, many online grocery retailers are introducing options for buyers to bundle their orders to reduce the number of delivery trips, thus minimizing their environmental impact. These green initiatives are attracting eco-conscious shoppers, who prefer supporting businesses that align with their values.

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Online Grocery Market Report Segmentation:

Breakup By Product Type:

  • Vegetables and Fruits

  • Dairy Products

  • Staples and Cooking Essentials

  • Snacks

  • Meat and Seafood

  • Others

Staples and cooking essentials exhibit a clear dominance in the market due to their consistent demand and necessity in daily household consumption.

Breakup By Business Model:

  • Pure Marketplace

  • Hybrid Marketplace

  • Others

Pure marketplace represents the largest segment, as it offers a wide variety of products from multiple sellers, providing buyers with more options and competitive pricing.

Breakup By Platform:

  • Web-Based

  • App-Based

Based on the platform, the market has been bifurcated into web-based and app-based.

Breakup By Purchase Type:

  • One-Time

  • Subscription

On the basis of the purchase type, the market has been classified into one-time and subscription.

Breakup By Region:

  • North America (United States, Canada)

  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

  • Latin America (Brazil, Mexico, Others)

  • Middle East and Africa

North America dominates the market owing to its high internet penetration, growing preference for online shopping, and well-established e-commerce infrastructure.

Top Online Grocery Market Leaders:

The online grocery market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

  • Amazon.com, Inc.

  • Carrefour

  • Costco Wholesale Corporation

  • Edeka Group

  • HappyFresh

  • Koninklijke Ahold Delhaize N.V.

  • Reliance Retail Limited (Reliance Industries Limited)

  • Safeway Inc. (Albertsons Companies, Inc.)

  • Schwan’s Home Delivery

  • ShopFoodEx

  • Tesco PLC

  • The Kroger Co.

  • Walmart Inc.

  • Wm Morrison Supermarkets Limited

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