Omnisend has rolled out new AI assistants, refined SMS capabilities, and upgraded reporting features to help eCommerce marketers deliver more personalized, efficient, and data-driven engagement across email and mobile channels. The announ­cement reflects the company’s push to embed intelligence and automation deeper into its platform.

Zilvinas Lesinskas, VP of Product at Omnisend, says these updates are built to let brands “connect with customers smarter” leveraging AI to reduce manual effort and boost the impact of campaigns.

What’s New: Personalization, Automation & Trust

Omnisend’s enhancements fall into three core areas: content personalization, AI-driven assistants, and SMS improvements combined with stronger reporting.

Personalization at Scale

The new Personalized Content suite (available to Pro users and as an add-on) includes:

• Viewed Product Recommendations that surface recently browsed items in emails, nudging shoppers back into the funnel.

• Past Purchases Recommendations to suggest complementary products based on purchase history and behavior.

• Conditional Content Campaigns that dynamically hide or show blocks of content to deliver more relevant messaging within the same campaign.

These features help marketers tailor content without creating separate campaigns for every segment.

Smarter Marketing via AI Assistants

Omnisend’s latest AI assistants are designed to anticipate marketer needs and reduce friction:

• Suggest + Create Automations (coming in Q4) will analyze existing automation gaps and generate workflows automatically complete with logic tuned to customer behavior and tone.

• Suggest + Create Forms (in beta) builds forms automatically based on calendar events, brand assets, and preferred messaging style, making it easier to expand subscriber lists.

Together, these assistants aim to reduce the time marketers spend on setup and configuration, letting them focus more on strategy and creativity.

Advanced SMS & Reporting Enhancements

With SMS still a key channel, Omnisend has upgraded controls to improve trust and performance:

• SMS Shortlinks (custom branded domains) help boost recognition and click-through rates.

• SMS Shortcodes are on the horizon, enabling shorter numbers for high-volume campaigns that are easier to remember and type.

Reporting also gets a boost, giving brands clearer visibility into how campaigns perform, where bottlenecks lie, and which content or offers resonate best. All these data improvements help close the gap between insight and action.

Why These Updates Matter

These enhancements reflect larger trends in Martech:

• Efficiency & scale: Brands face pressure to do more with less. Automating workflows, content decisions, and channel integrations helps marketers scale without burning out.

• Better customer experience: Personalized, timely content across channels (email + SMS) makes interactions feel more thoughtful and relevant.

• Bridging insight to execution: Stronger reporting means more informed decision making rather than guesswork. Marketers can monitor what works and iterate faster.

• Trust & deliverability: Adding controls like branded shortlinks shows Omnisend’s commitment to maintaining deliverability and brand reputation in mobile channels.

For eCommerce brands large and small, these changes make Omnisend a more compelling tool in a competitive martech landscape.

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