CORA Loyalty has launched Points-at-Work, a configurable cloud loyalty platform designed to reward channel sales, distributors, and employees through real-time incentives aligned with corporate goals. The solution helps businesses drive engagement, align performance with strategy, and simplify reward operations.

Backed by Vanson Technology Services’ 27 years of expertise in global channel rewards, Points-at-Work positions CORA Loyalty to help organizations launch scaled, measurable incentive programs across diverse networks.

What Points-at-Work Offers

• Configurable & Rapid Deployment: Organizations can launch reward programs within months, designing tiers, rules, and workflows to match their branding and business logic.

• Diverse Reward Options: Rewards include digital and physical gift cards, merchandise, travel experiences, event tickets, prepaid cards, and company-branded items.

• Multi-Currency Promos & Custom Tiers: The platform supports global operations brands can adapt rewards across markets with local currency options and custom tiering rules. 

• Real-Time Redemption & Tracking: Points are redeemable immediately, with full tracking and control in dashboards and integrated portals.

• Seamless Integration: Points-at-Work can integrate into existing IT systems and customer / partner portals, giving data control and operational flexibility.

Becky Hill, President of Vanson Technology Services, commented:

“Points-at-Work was rebuilt to help businesses recognize and reward the people who drive growth. It motivates performance and delivers measurable outcomes.”

How It Strengthens CORA Loyalty’s Portfolio

Points-at-Work expands CORA Loyalty’s ecosystem, which already includes Carlson Marketing Solutions’ enterprise loyalty platform and RewardOps’ e-commerce fulfillment engine. Current Vanson clients will be transitioned gradually into the new system.

Under Constellation Software’s “buy and hold forever” strategy, CORA Loyalty gains stability, resources, and alignment to invest long term in innovation. This robust backing helps bolster confidence among customers evaluating loyalty technology partners.

Why It Matters for Channel & Sales Leaders

• Drive performance alignment: Rather than generic incentives, rewards can be tied to strategic objectives, deal volumes, product mix, retention, or target markets.

• Elevate engagement: Partners and sales teams feel recognized in real time, not after a long delay.

• Scalable reward operations: Whether a network has 10 or 10,000 participants, the cloud architecture can scale without bottlenecks.

• Data control & agility: Brands retain oversight of reward data, policies, and integration to evolving systems.

• Competitive differentiation: In competitive channel ecosystems, nuanced incentives and recognition can tip relationships in your favor.

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