IMARC Group has recently released a new research study titled “United States Online Grocery Market Size, Share, Trends and Forecast by Product Type, Business Model, Platform, Purchase Type, and Region, 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States online grocery market size was valued at USD 203.0 Billion in 2025 and is projected to reach USD 712.2 Billion by 2034. The market is expected to grow at a CAGR of 14.97% during the forecast period of 2026-2034. Key growth drivers include the expansion of same-day delivery, rising adoption of mobile apps and digital payments, and AI-powered personalized shopping experiences.

Study Assumption Years

●     Base Year: 2025

●     Historical Year/Period: 2020-2025

●     Forecast Year/Period: 2026-2034

United States Online Grocery Market Key Takeaways

●     Current Market Size: USD 203.0 Billion in 2025

●     CAGR: 14.97%

●     Forecast Period: 2026-2034

●     Increasing demand for convenient and time-saving shopping solutions.

●     Expansion of same-day and rapid delivery services by major retailers.

●     Growing adoption of mobile apps and contactless digital payment solutions.

●     Rising demand for subscription-based grocery delivery services with AI-driven personalization.

●     South region accounts for the largest market share due to high population and fast delivery infrastructure.

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United States Online Grocery Market Growth Factors

The United States online grocery market growth is propelled by consumer demand for convenience driven by busy lifestyles, long working hours, and urbanization. According to the report, 83% of the US population lived in urban areas in 2023, increasing preference for online grocery shopping over in-store visits. Rapid growth in same-day and express delivery services allows consumers to receive fresh produce, dairy, and frozen foods within hours, substantially reducing reliance on physical stores.

Mobile payment features and contactless transactions are key growth enablers, enhancing consumer engagement in online grocery shopping. The IMARC Group also notes the US mobile payment market is expected to grow at a CAGR of 22.2% during 2024-2032. Additionally, AI-driven mobile apps offer personalized recommendations and subscription-based models that simplify recurring orders and real-time inventory updates, enriching the shopping experience.

Retailers are strengthening fulfillment networks through strategic alliances to expand market reach and improve delivery efficiency. The integration of AI and data analytics not only supports smarter inventory management but also enables personalized promotions and meal planning features, which boost repeat purchases and subscription uptake. These initiatives collectively drive the market expansion from 2026 to 2034 at an estimated CAGR of 14.97%.

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United States Online Grocery Market Segmentation

Breakup by Product Type:

●     Vegetables and Fruits: Fresh produce segment offering convenience for daily consumption.

●     Dairy Products: Essential dairy goods regularly purchased online.

●     Staples and Cooking Essentials: The leading segment in 2025, driven by demand for pantry staples, meal planning, and subscription models offering bulk and discounted purchases.

●     Snacks: Packaged and convenience food items sought by busy consumers.

●     Meat and Seafood: Fresh and frozen protein products made available through rapid delivery.

●     Others

Breakup by Business Model:

●     Pure Marketplace: Dominant in 2025, characterized by a broad offering, cost efficiency, and no physical inventory, leveraging third-party sellers and delivery providers.

●     Hybrid Marketplace: Combining own inventory and third-party sellers for enhanced service.

●     Others

Breakup by Platform:

●     Web-Based: Traditional online platforms accessible via browsers.

●     App-Based: Leading segment in 2025 due to convenience, personalization, order tracking, AI-driven search, secure payments, loyalty rewards, and integration of same-day delivery.

Breakup by Purchase Type:

●     One-Time: Single occasion purchases.

●     Subscription: Leading segment in 2025, offering regular deliveries, cost savings, features like AI-based recommendations, customizable plans, and automated replenishment.

Regional Insights

The South region held the largest share of the United States online grocery market in 2025. This dominance is supported by a large and rapidly growing population in metropolitan and suburban areas, a deep investment in fulfillment centers enhancing last-mile logistics, and high adoption of mobile grocery shopping apps integrated with digital payment solutions. Favorable demographics and urbanization further strengthen the South's market leadership.

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Recent Developments & News

●     On 21 November 2024, Instacart introduced a Supplemental Nutrition Access Program (SNAP) qualification screener on its platform, enabling consumers to anonymously check SNAP benefits eligibility and access government resources.

●     On 7 August 2024, Good Eggs was acquired by GrubMarket, strengthening GrubMarket's e-commerce and AI services in Los Angeles and San Francisco.

●     On 21 February 2024, Thrive Market became the first online-only business approved by USDA to accept SNAP EBT, enhancing affordable access to sustainable groceries.

●     On 8 November 2023, FreshDirect was acquired by Getir, enhancing FreshDirect's delivery capabilities using Getir's logistical infrastructure.

Key Players

●     Albertsons Companies Inc.

●     Amazon.com Inc.

●     Costco Wholesale Corporation

●     H-E-B

●     Instacart

●     Publix

●     Target Brands Inc.

●     The Kroger Co.

●     Walgreen Co.

●     Walmart

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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