According to Organic Market Research, Global Neuromarketing Market Share was USD 1.41 Million in 2023 and the market is projected to touch USD 2.89 Million by 2032, at a CAGR of 8.89 % during the forecast period. The market is expected to grow further, providing brands with more accurate and actionable insights. As businesses strive to deliver personalized experiences, neuromarketing will play a crucial role in creating emotionally engaging content and building stronger connections with consumers.

The Neuromarketing Market Size is witnessing rapid growth as businesses increasingly turn to neuroscience-based tools to gain deeper insights into consumer behavior. Neuromarketing combines neuroscience, psychology, and marketing to study how the brain responds to advertisements, branding, packaging, and other marketing efforts. By analyzing brain activity, eye movements, facial expressions, and emotional responses, companies can design more effective campaigns that resonate with their target audiences.

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Market Segmentation

By Technology

  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)
  • Eye tracking
  • Positron Emission Tomography (PET)
  • Magnetoencephalography (MEG)
  • Others

By End-Use

  • Banking, Financial Services, and Insurance (BFSI)
  • Retail and consumer brands
  • Market Research
  • Scientific Institutions
  • Solvents
  • Others

Customization Scope

  • Available upon request

Pricing

  • Available upon request

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Neuromarketing Market Future Outlook

Key Players in the Market

The major players in the market are Immersion Neuroscience, Merchant Mechanics Inc., NVISO SA, The Nielsen Company LLC (Nielsen Consumer Neuroscience)., The Nielsen Company LLC (Nielsen Consumer Neuroscience), Neural Sense (Pty) Ltd, Uniphore, Compumedics Limited, SR Labs SRL, and Aisin Seiki Co. MindMetriks, Mindspeller.

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