The ADAS Market is expected to witness a CAGR of around 16% during the forecast period. Advanced Driver Assistance Systems (ADAS) focus on the reduction of road accidents and associated casualties by helping drivers avoid collisions altogether. These systems react faster than any human, are constantly vigilant, and are already being adopted and deployed across various car segments, from premium to economy models. ADAS systems constantly monitor the vehicle’s surroundings, alert the driver of hazardous road conditions, and take corrective actions, such as slowing or stopping the vehicle.

The growing trend for improved safety in passenger vehicles is expected to accelerate the market growth, coupled with an increasing number of road casualties. For instance, according to WHO, approx. 1.3 million people die due to road accidents.

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The ADAS Market is expected to grow at a steady rate of around 16% owing to the growing need for road safety and increasing government regulations.

Based on vehicle type, the market is categorized into passenger cars, light commercial vehicles, and medium & heavy-duty commercial vehicles. During the forecast period, the passenger car segment is expected to grow with a significant CAGR. This is mainly due to the growing demand for safety systems from developing countries. Furthermore, growing consumer technological literacy is also expected to drive the market.

Based on system type, the market is classified into adaptive cruise control adaptive front light, automatic emergency braking, blind spot detection, and others. The adaptive cruise control segment is expected to lead the market with a significant share during the forecast period. Adaptive cruise control systems lower the chances of collisions by controlling the speed of vehicles. Furthermore, it improves the driver’s comfort. Moreover, increased consumer preference towards luxury, and increased competition between OEMs to offer such driver assistance features.

North America to witness extensive growth

For a better understanding of the market adoption of the ADAS industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American region is expected to lead the ADAS market with the largest market share and is expected to maintain its domination during the forecast period. The presence of key players in the region is expected to drive the market. Furthermore, the region has developed economies such as the United States and Canada, and citizens in these countries have higher disposable income which makes Adas more accessible for them. For instance, according to Y charts, the US’s personal per capita income for September 2022 is more the 45 thousand dollars.

According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the ADAS Market are Aptiv Global Operations Limited, Robert Bosch GmbH, Continental AG, DENSO ADAS Engineering Services GmbH, HELLA GmbH & Co. KGaA, Microsoft Corporation, BYD Europe B.V., Changan Automobile Company Limited, SAIC Motor Corporation Limited, Qualcomm Technologies, Inc.

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“Global ADAS market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.       

Market Segmentation:

1.     By Vehicle Type, (Passenger Cars, Light Commercial Vehicles, and Medium & Heavy-Duty Commercial Vehicles)

2.     By System Type (Adaptive Cruise Control Adaptive Front Light, Automatic Emergency Braking, Blind Spot Detection, and Others)

3.     By Sensor Type (Image Sensing, Lidar Sensor, Ultrasonic Sensor, Infrared Sensor, Radar Sensor, and Laser)

4.     By Region (North America, Europe, Asia-Pacific, Rest of the World)

5.     By Company (Aptiv Global Operations Limited, Robert Bosch GmbH, Continental AG, DENSO ADAS Engineering Services GmbH, HELLA GmbH & Co. KGaA, Microsoft Corporation, BYD Europe B.V., Changan Automobile Company Limited, SAIC Motor Corporation Limited, Qualcomm Technologies, Inc

Key questions answered in the study:

1.     What are the current and future trends of the global ADAS industry?

2.     How the industry has been evolving in terms of Vehicle type, System Type, and Sensor Type?

3.     How the competition has been shaping across the countries followed by their comparative factorial indexing?

4.     What are the key growth drivers and challenges for the global ADAS industry?

5.     What is the customer orientation, purchase behavior, and expectations from the global ADAS suppliers across various region and countries?

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