Universal Ads launches an AI-powered video generator, a tool that allows advertisers to create ready-to-air TV commercials using generative AI in just minutes with no existing video assets needed. The platform, developed in partnership with Creatify, drastically lowers the barrier for brands of any size to enter premium video advertising.

Democratizing TV Creative Production

Since its debut, Universal Ads has aimed to simplify TV advertising for brands outside the traditional big-budget ecosystem. Now, with the new AI video generator (in beta), businesses can upload marketing materials or content from their website and instantly generate a polished 15-second commercial. The tool then lets users refine visuals, messaging, and tone to match their brand voice.

James Borow, VP of Product and Engineering at Universal Ads, states that many companies want to appear on TV but don’t have commercials or budgets for production. This feature aims to resolve that gap by making the creative part native to the Universal Ads platform, enabling advertisers to go from concept to delivery with advertising reach and measurement in one place.

Core Features of the Video Generator

• Instant Creative Production: Generate TV-ready ads in minutes. Advertisers can launch complete end-to-end ad campaigns with the video generator embedded in Universal Ads.

• Multi-Audience Targeting: Allows creation of tailored versions for different audience segments within the same campaign.

• Customizable AI-Generated Scripts: Includes a library of scripts with various tone options motivational, casual, engaging to suit different brand personalities.

• Automated Asset Capture: The system pulls in images, text, product visuals, and other brand elements directly from websites or existing marketing materials to help build authentic, on-brand ads.

Why This Move Matters

Producing TV commercials has historically been expensive, time consuming, and out of reach for many smaller brands and local advertisers. Universal Ads’ new capability makes premium video creative accessible, enabling more diverse brands to participate in TV ad campaigns. It bridges the gap between digital ad creation ease (like social-media ads) and TV’s broad reach and prestige.

Beta Roll-out & Publisher Network

The video generator is currently in beta and being rolled out to select advertisers. Universal Ads is also continuing its “TV Business Partners Program,” which lets advertisers use their own creative partners if preferred, ensuring flexibility and continuity. Furthermore, the platform supports ad placements across publishers like NBCUniversal, Paramount, Roku, and Warner Bros. Discovery, among others.

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