Glassbox, a leading provider of digital experience analytics for web and mobile applications, has appointed Guy Perry as its new Chief Executive Officer. In his role, Perry will steer Glassbox’s strategic direction, scale its global operations, and deepen its position as the preferred enterprise platform for digital customer experience insights.

With over two decades of technology leadership, Perry most recently served as CEO and President of Surecomp, where he expanded the company’s international footprint, enhanced its cloud-based offerings and strengthened partnerships with global financial institutions. His earlier career includes senior roles at NCR Global and Motorola Solutions, where he led multinational teams and delivered strong growth via digital transformation.

At Glassbox, Perry commented:

“I’m excited to join Glassbox, a market leader in the digital customer experience domain. With world-class technology, deep expertise, and a truly customer-centric culture, Glassbox is redefining how organizations turn digital insights into meaningful outcomes.”

Chairman of Glassbox, Alex Assim, added that Perry’s experience with scaling operations and aligning strategy with execution made him the ideal leader as the company pushes into its next growth phase.

Strategic Priorities Under Guy Perry’s Leadership

Intensifying Focus on Enterprise-Grade Digital Experience Analytics
Glassbox aims to deepen its value proposition for regulated sectors like financial services and insurance by offering fully governed, AI-powered session capture and behavioral analytics that drive revenue growth, brand loyalty and operational resilience.

Global Expansion and Operational Scale
Perry’s mandate includes growing the company’s presence in strategic regions, enhancing go-to-market execution and ensuring operational excellence across sales, delivery and customer success critical as Glassbox supports large enterprise clients across multiple geographies.

Innovation and Product Evolution
Under Perry’s leadership, Glassbox is expected to continue evolving its platform with features like real-time alerts, accessibility insights, AI-driven analytics and data compliance capabilities meeting rising enterprise demand for transparent, high-performance digital experience systems.

Implications for Customers and the Market

• Improved Insight-Driven Experience Management: Enterprises using Glassbox may benefit from stronger product leadership, expanded platform features and better global support under the new CEO.

• Stronger Market Positioning: With a seasoned executive at the helm, Glassbox signals its ambition to advance from niche player to a broader enterprise leader in digital experience analytics.

• Partner and Investor Confidence: Perry’s appointment may increase confidence among investors, strategic partners and customers, supporting growth and further innovation.

• Competitive Dynamics: The move comes at a time when digital experience analytics is increasingly important across industries. Glassbox’s aggressive leadership positions it to compete more firmly against other players in the space.

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